Customer Case Study
Gengroup: Building a Scalable, Modern Crane Service Operation
One modern, all-in-one field service platform gives Gengroup Crane real-time visibility, increased response time, and streamlined processes to grow and compete.
Bottom Line Up Front
With crewOS, Gengroup Crane replaced paper-based processes with a single modern system, cutting administrative time dramatically, accelerating payroll and reporting, and giving leadership real-time visibility they never had before.
Payroll processing
Before: Days of manual tallying
After: Minutes
Administrative time
Before: Constant manual entry
After: 50% reduction
Inspection to quote
Before: Days or weeks
After: Same-day turnaround
Decades of Paper, and a Decision to Change
When Alec Turnbull purchased Gengroup, a leading crane manufacturer in Canada, he inherited decades of paper, manual processes, and disconnected systems that made growth harder than it needed to be.
Scheduling lived in one place. Inspections in another. Payroll was handwritten. Inspection Reports were built by retyping notes from paper forms into PDFs. Simple questions like “Which cranes are out of service?” or “What needs repair right now?” could take weeks to answer.
Like many companies in their line of work, Gengroup used a very informal, primarily paper-based process for completing change orders that had to be done completely manually. The manual process took up valuable hours and limited their ability to respond quickly for their customers.
Without real visibility, growth felt difficult and risky.
The Challenges: Systems Started Breaking Down
As Gengroup began moving forward, systems started breaking down. The company was using inefficient scheduling and dispatching processes that added countless hours to the weekly workload, including having to manually re-enter the same data multiple times and navigate lengthy procedures.
Turnbull knew that if Gengroup was going to grow, compete, and eventually expand into new locations, the business needed a repeatable, modern way of working.
Before: Paper and disconnected tools
After: One modern platform
“We were totally overwhelmed with the administrative headache. It took too long to find problems, define them, and jump on them.”
Alec Turnbull, President, Gengroup Crane Corporation
“To me, it’s the modern platform every crane service business should be using. I recommend it to anyone I talk to.“
Alec Turnbull, President, Gengroup Crane Corporation
Why Gengroup Chose crewOS
Gengroup looked at multiple platforms, including inspection-only tools like InspectAll, but there was a noticeable pattern, one where most solutions required workarounds.
Inspection-only tools could digitize forms, but everything else still lived somewhere else. Scheduling, time tracking, payroll, and reporting were all disconnected.
“Everyone had a workaround. They’d say, ‘Yeah, you can kind of do it this way.’ I didn’t want workarounds. I wanted something modern, straightforward, and supported.”
Alec Turnbull
They wanted one platform that could support the entire operation consistently, reliably, and at scale. They didn’t want to stitch systems together. They didn’t want to hit a dead end after inspections. They didn’t want different processes at every location.
crewOS stood out because it removed those risks entirely. Instead of forcing Gengroup to adapt their business around software limitations, crewOS provided a single system for inspections, work orders, time tracking, payroll, reporting, and more, all working together in one platform.
That meant:
“We need to be better than our competitors. It’s hard to grow when you operate the same as everyone else. crewOS lets us compete and win.”
Alec Turnbull
Gengroup didn’t choose crewOS to digitize paperwork. They chose it to build a repeatable, scalable operating model that reduces risk, controls costs, and supports growth both now and in the future.
From Paper to One System
Switching from decades of paper to a modern platform seemed scary, but Gengroup’s transition was smoother than they expected. Technicians already had some exposure to digital tools, so adapting to crewOS felt natural.
“After a single onboarding/training session with the crewOS team, our entire team was live on crewOS.”
Julianna Adamusiak, Operations Coordinator
Before crewOS
Slow communication, missed details, and rework
Lost context, delayed sharing, and compliance risk
Time-consuming, error-prone, and hard to audit
Reactive operations and increased risk
Information scattered and hard to retrieve
Billing gaps and cash flow delays
Inconsistent execution and long ramp times
With crewOS
Immediate, accurate updates
Instant visibility and complete job history
Accurate, traceable, and stress-free
Issues identified and addressed immediately
Stronger trust and more professional service
“The report we’re producing right now is light years ahead of what our competitors are doing.”
Faster onboarding, consistent execution, and scalable growth
The crewOS Difference
From the president to the field technician, everyone at Gengroup sees the impact.
Leadership Perspective
“It’s a much more approved and simpler version of what they’d used before. Onboarding for them was pretty seamless.”
Alec Turnbull, President
Office Perspective
“I love it. It’s helped a lot with organization and being able to see everything you’ve ever needed.”
Julianna Adamusiak, Operations Coordinator
Engineer Perspective
“Two or three years ago, our processes were unorganized and led to headaches. Now we know exactly where to go.”
Rushabh Brahmbhatt, Service Supervisor
Technician Perspective
“I like this better. I don’t have to save pictures on my phone anymore to submit later. It’s all done in the app.”
Randy, Overhead Crane Technician
Increased Speed That Wins More Work
With crewOS, the moment an inspection is completed, technicians and managers know what to do next. That speed doesn’t just improve service. It wins more work.
“The second a tech completes an inspection, he knows what to focus on. The goal is to get a quote out, or at least call the customer, while the tech is still on site. In a scenario where a customer has 20 or 50 cranes, that’s where we really shine.”
Read the full story →Save Time and Headaches
Payroll was a huge pain point for Gengroup before crewOS. Now: “They look at a report, make sure numbers look right, and submit. That’s it.” Less burnout. Fewer late nights. Better quality of life.
“I’d be in on Fridays tallying numbers. If guys worked over the weekend, I had to come in early Monday to redo everything before accounting needed it.”
Read the full story →An Operating Partner That Supports You
For Gengroup, features matter, but partnership matters more. Technicians meet regularly to suggest changes. “They come into my office and share recommendations. We can adjust things on the spot. They feel heard.”
“What’s bigger than any feature is the intangible. We can call and make changes. We have access to you guys. We can move ahead faster than anyone else.”
Read the full story →The Backbone of Scalability
“CrewOS is the backbone of our scalability. Previously, onboarding new clients placed a heavy strain on our administrative capacity; today, it’s a competitive advantage. We can now confidently pursue large, asset-heavy accounts, knowing our team handles the increased volume and criticality with ease.”
“The true ‘stress test’ came in 2025 when we onboarded a single client representing 10% of our total service volume. We didn’t skip a beat.”
Gengroup Crane Corporation
Building a Foundation for Long-Term Growth
From day one, Alec Turnbull’s goal was to make sure Gengroup never outgrew its systems. He wanted technology that could scale with the company, not hold it back.
“When we open new offices or buy other companies, we won’t be caught needing better technology. We can grow with crewOS so we’re prepared at any time.”
Alec Turnbull
With crewOS in place, Gengroup now has a repeatable, modern operating model. Every new technician, every new office, and every future acquisition can follow the same proven process. That consistency makes growth faster, smoother, and far less risky.
But for Turnbull, the real excitement is what comes next.
“What excites me is the future. Understanding quoting, margins, what customers will buy, and looking at data and making smarter decisions. That opens a whole new world for us.”
Alec Turnbull
By connecting inspections, work orders, time tracking, payroll, and reporting in one platform, Gengroup now has the data they need to think strategically, not just operationally. They can see what’s working, what isn’t, and where the next opportunity lives.
Gengroup is building a business that’s ready for whatever comes next. With crewOS, they have the systems, visibility, and confidence to grow without limits.
See how crewOS fits your crane operation
Gengroup replaced paper and disconnected tools with one modern platform. Book a walkthrough to see how crewOS supports scheduling, field reporting, inspections, job tracking, and billing flow for crane and industrial service companies.
See what a repeatable, scalable operating model looks like with one connected system.
Gengroup Crane Corporation is a leading crane manufacturer and service provider in Canada. crewOS customer since June 2025.