Customer Case Study
Why Gengroup Chose crewOS Over Inspection-Only Tools
How a Canadian crane company evaluated multiple platforms, rejected workarounds, and chose a single system to run their entire operation.
The Workaround Problem
Gengroup looked at multiple platforms, including inspection-only tools like InspectAll, but there was a noticeable pattern, one where most solutions required workarounds.
Inspection-only tools could digitize forms, but everything else still lived somewhere else. Scheduling, time tracking, payroll, and reporting were all disconnected.
“Everyone had a workaround. They’d say, ‘Yeah, you can kind of do it this way.’ I didn’t want workarounds. I wanted something modern, straightforward, and supported.”
Alec Turnbull, President, Gengroup Crane Corporation
They wanted one platform that could support the entire operation consistently, reliably, and at scale. They didn’t want to stitch systems together. They didn’t want to hit a dead end after inspections. They didn’t want different processes at every location.
What crewOS Offered That Others Couldn’t
crewOS stood out because it removed those risks entirely. Instead of forcing Gengroup to adapt their business around software limitations, crewOS provided a single system for inspections, work orders, time tracking, payroll, reporting, and more, all working together in one platform.
That meant:
For Turnbull, the decision was strategic.
“We need to be better than our competitors. It’s hard to grow when you operate the same as everyone else. crewOS lets us compete and win.”
Alec Turnbull
Gengroup didn’t choose crewOS to digitize paperwork. They chose it to build a repeatable, scalable operating model that reduces risk, controls costs, and supports growth both now and in the future.
The Problem They Were Solving
When Alec Turnbull purchased Gengroup, a leading crane manufacturer in Canada, he inherited decades of paper, manual processes, and disconnected systems that made growth harder than it needed to be.
Scheduling lived in one place. Inspections in another. Payroll was handwritten. Inspection Reports were built by retyping notes from paper forms into PDFs. Simple questions like “Which cranes are out of service?” or “What needs repair right now?” could take weeks to answer.
“We were totally overwhelmed with the administrative headache. It took too long to find problems, define them, and jump on them.”
Alec Turnbull
Turnbull knew that if Gengroup was going to grow, compete, and eventually expand into new locations, the business needed a repeatable, modern way of working. They needed a system that made training easier, gave their team the right tools in the field, and gave leadership real-time visibility into what was actually happening.
Without modern systems, scalability felt limited. That’s when Gengroup partnered with crewOS.
An Operating Partner, Not Just Software
For Gengroup, features matter, but partnership matters more.
“What’s bigger than any feature is the intangible. We can call and make changes. We have access to you guys. We can move ahead faster than anyone else.”
Alec Turnbull
Technicians meet regularly to suggest changes. “They come into my office and share recommendations. We can adjust things on the spot. They feel heard.”
This keeps adoption high and value accelerating, not stalling.
“To me, it’s the modern platform every crane service business should be using. I recommend it to anyone I talk to.“
Alec Turnbull, President, Gengroup Crane Corporation
See how crewOS fits your crane operation
Book a walkthrough to see how crewOS supports scheduling, field reporting, inspections, job tracking, and billing flow for crane and industrial service companies.